Buddy Squirrel has been a household brand since
1916, with a rich and delicious history. However,
when new owners took the reins, the company needed to reposition itself and establish a new sense of relevance. We helped with everything from logo development to establishing the new "Buddy" to designing the retail experience and new brand nomenclature.
+ Brand development
+ Logo/Identity system (retail and wholesale)
+ Product Segmentation
+ Customer experience design
+ Retail space design
+ Package design
+ Signage systems
+ Vehicle graphics
